Assume that you are working in the Marketing Department for an existing Telecommunication company that is operating in Malaysia. The company is planning to introduce a new user-friendly mobile application in the market. The proposed new user-friendly mobile application idea should aim to promote the tourism attractions in Malaysia. The telecommunication company acts as an intermediary for both the public and tourism industry. So, the application should be free for users, but profitable for both the telecommunication company and tourism (service providers) industry. Therefore, your idea should be creative and interesting enough to attract potential customers. The mobile application is expected to be launched at the end of this year. You have been given the task to work in a group to prepare a marketing plan for this new mobile application.

company name is u mobile

Your report should include the following aspects:

a.Introduction of the Company

b.Current Market Situation

c.Strengths, Weaknesses, Opportunities and Threats analysis (SWOT)

d.Objectives of the marketing plan

e.Marketing Strategies

I.Product strategies

II.Pricing strategies

III.Placement/Distribution strategies

IV.Promotional strategies

f.Conclusion and Recommendation

also add reference

i dont intend on submiting this work