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Assume that you have been employed as the Marketing Director of a company that has chosen to sell the new Xbox phone streaming service in

Assume that you have been employed as the Marketing Director of a company that has chosen to sell the new Xbox phone streaming service in South Africa. The new streaming service means that people do not need to buy an Xbox console anymore, and can stream all games to their phone for a monthly subscription of $10 per month. Draw up a brief marketing plan defining your product(s), market profile and marketing concept using the 4 Marketing P's to explain how you would address the market to grow a successful business.

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