• Assume that you have been given ample funds to invest in a new retail venture. Be as creative as possible. In a one page summary with headings:  

Determine the type of retail store you want to open. Be specific about the characteristics of the store type.  Include product market, product assortments, service level and price level.

Where will you locate?

Be sure to consider: ease of movement in, around and out of the location; size and shape of building;  likely terms of rent or lease; and surrounding stores.

 Choose whether to locate in a free standing store or a: traditional business district; neighborhood shopping center; community shopping center; regional shopping center; superregional shopping center; lifestyle shopping center or a  power shopping center.

 Describe your product assortment in terms of depth, width, and quality. Will consumers want other complementary products when they shop?