Assume that you have been hired by this local business: https://raylightingcenters.com. You will be constructing a carousel ad for this client (explained below) to be purchased and delivered on Facebook.

Please answer the following:

1. Looking at the the Facebook Ad Objectives (https://www.facebook.com/business/goals?tags[0]=small-business). NOTE: This site changes often so I try to keep the link up to date but you might need to search around for the business goals), what are the objectives for your ad for the above indicated local business client's advertising on Facebook? Remember to be realistic about what you can do with one ad.

Now, moving over to the "Ads" area and review the content and insights provided. Here(https://www.facebook.com/business/help?ref=fbb_search)is another great resource for Facebook advertising.

1. For this part of the assignment, you are going to build a carousel ad with at least 4 sections again for your above-indicated local business client. For each section I want
   • A visual - you can use any google image or any picture - I am open to just about any visual
   • Copy - be sure to use the tips given in this section on writing copy and choosing images.
2. For each of the 4 sections:
   • Explain your rationale for the picture.
   • Explain your rationale for the copy (NOTE: Advertising copy is a term used to describe the main text used in the advertisement). Try to think of best practices and look at other ads to see what works. A few hints - it should be short, contain a call to action and focused on keywords customers would be looking for.

NOTE: All I am looking for with this "ad" is 4 pictures that you'd use along with the copy (text or words in the ad) that you'd use. You can just attach the visuals to the response or maybe you can put them into a word document? You don't have to actually create an ad online.