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Assume that you invested $10,000 in a new assisted living home facility, only to discover that the venture would not be profitable. Your continued investment

Assume that you invested $10,000 in a new assisted living home facility, only to discover that the venture would not be profitable. Your continued investment would only cost you more money. What would you do?

  • Would you proceed with the business and create an opportunity to recover your investment?
  • Would you cut your losses and quit the business?

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