Assume that you want to start your own small business and are looking for some start up money. You plan to write written proposal. Think of two different types of people you might approach and make a receiver analysis for each, based on the     questions suggested in the section "Assessing the Receiver in Context." (You might, for example, approach a personal loans officer, a wealthy friend, or a relative.) 

What are the implications for the way you would write each proposal?