Assume that you work for a company that produces different types of flavoured salty snacks for many different target markets (for example, flavoured potato chips or flavoured sunflower seeds). One part of your job is to explore regularly what flavours your potential customers might like. Taste preferences constantly change, and you may not always be aware of all the flavours people crave. With the above research objective in mind, which type of research would you most likely conduct to generate relevant insight?