Assume that you work for Fashion Trends, a leading fashion brand for youth. You have been given the responsibility of leading a team to plan for a fundraising event. You have called a meeting of the team members to brainstorm ideas.

• At the meeting, you talk about booking Waterloo Park with its ample parking space nearby and flexibility for food vendors/trucks to set up temporary food tents. The team estimates this option will cost around $25,000 and raise funds to the tune of $100,000.
• One team member suggests using the company's outdoor space to as an opportunity to advertise and sell their products and fashionwear. Moreover, their retail store cannot be missed from there. This is expected to cost less at approximately $10,000 and will raise $75,000. Another team member thinks that the space is not ample enough for hosting an event of this size. Further discussions on this option bring up fire and accident risk.
• A team member suggests booking a well-known banquet hall with open lawns. This idea receives a lukewarm response due to the high cost of $50,000, while the funds raised are expected to be in the similar range of $110,000-$120,000.

There are certainly pros and cons of each idea and so far, the group is split about which option to choose. To help with the decision, you decide to develop a Business Case.

To do:

• Using the Business Case process, outline the information that you would place into the Business Case (you do not need the template, just list the titles and information).
• Be specific in terms of the information for each option.