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Assume that your advertising agency has just been hired by Amway to re-brand the corporate name and provide a positive response strategy to address critics'

Assume that your advertising agency has just been hired by Amway to re-brand the corporate name and provide a positive response strategy to address critics' concerns.

-Develop a media strategy and plan for your re branding idea.

-Outline your response strategy.

-Discuss your ideas and plans with peers.

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