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Assume that your department is selling sweatshirts. From market research you realize that most of your customers for this product are not brand loyal. They
Assume that your department is selling sweatshirts. From market research you realize that most of your customers for this product are not brand loyal. They will substitute one brand for another if you have the right size, color, and style they are looking for.
Past sales records indicate that Russell has been the most popular brand with your customers, and your merchandise buying plan indicates that you have $ to spend on sweatshirts for the coming season.
You decide to stock only Russell sweatshirts costing $ each.
You need to calculate how many sweatshirts you can purchase.
You must then calculate the specific unit size and color breakdown of the sweatshirts.
Russell has these sweatshirts in sizes from extra small to extraextra large in twenty different colors.
They also are available in percent cotton or a polyestercotton blend. Hooded and nonhooded sweatshirts are also available
By examining past sales records, you determine that for the sweatshirts you will buy, the size distribution of your customers has been as follows:
Small
Medium
Large
XLarge
Basic colors of white and gray have been your best sellers in the past, accounting for percent and percent of sales, respectively, so you will maintain that distribution strategy.
Black has been a good seller too, with percent of sales. You decide to supplement these first three colors with two other colors green and garnet that are predicted to be very fashionable for the Fall. Each of these will represent percent of your assortment plan.
At this point, you decide to calculate the number of sweatshirts that you will purchase for each of the sizes and colors selected. By using the chart as a starting point smalls are already figured for you fill in the rest of the distributionallocation You can choose to do this on a separate excel spreadsheet and or finish by keep using the chart format below.
To receive full credit, you must show your work embed formulas as to how you calculated steps and above. Total sweatshirt quantity and Breakdown by quantity, size and color.
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