Assume that you're an Analyst with Goldman Sachs.

LUV is priced at $$108/$share$.$ You estimate that the BOD will increase the dividend $5\%/$year for the next two years then increase it $4\%/$year forever....'You' have a $6\mathrm{.}5\%$ DR

Based on your valuation and the current valuation, explain whether you'd put out a Buy or Sell Recommendation!