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Assume the following: Swifter had a market capitalization of around 40 billion dollars when Mosk bought the company. Mosk buys Swifter for 45 billion. He
Assume the following: Swifter had a market capitalization of around 40 billion dollars when Mosk bought the company. Mosk buys Swifter for 45 billion. He puts up 30 billion dollars of his own money, and five investment banks lend him 15 billion dollars at an average annual rate of 7%. Swifter had 7 billion dollars in total assets after liabilities prior to its acquisition. Swifter claimed to have around 400 million users. Swifter lost around 500 million dollars in the year prior to its acquisition. Also assume, 90% of Swifter's revenue comes from advertising. 50% of Swifter's users are under the ages of 35. Consider the following argument: "If Swifter increases revenue by 20% in the upcoming year, the company will turn profitable. Initial data indicate that the number of advertisers on Swifter will decrease by 5% in the coming year, but advertisers targeting users over the age of 35 spend the most on their ads and these advertisers should increase their spending by at least 20%. Swifter must take immediate measures to increase their user base of people 35+ years of age. If the number of users over the age of 35 increases dramatically, Swifter could see a surge
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