assume the position of a Chief Marketing Officer for an establishment of your choice and are expected to deliver a 5-minute Idea-pitch to the Board of Directors on a lucrative business opportunity based on an emerging or trending marketing-related issue for which you want the Board members to respond favourably (except social media).

The Idea Pitch should be presented by you (The Chief Marketing Officer) to the Board of Directors of a Business Opportunity for an Organisation of your choice (public or private). c. The business opportunity that is proposed should take advantage of an emerging marketing related issue, arising in areas such as: product innovation, new consumer segment to be served; a solution to enhance the customer experience; cultural shifts; a new technology; or change in the natural environment, etc. d. The Business opportunity should offer the potential to either grow revenue, increase profit and/or reduce cost e. The proposed Business opportunity should be implementable within the next 6 - 12 months f. Ensure that you actually make a proposal for which you are seeking a favourable decision from the Board