Question
Assume there are two companies in the region, A and B. You currently work for Company B. Both companies service the entire market and have
Assume there are two companies in the region, A and B. You currently work for Company B. Both companies service the entire market and have a combined market share of 100%. At the start of the period, A and B split the market evenly with 50% share each. However, A has adopted a new customer retention tool and has projected the following switching matrix.
TO
| FROM | A | B |
|---|---|---|
| A | 0.8 | 0.2 |
| B | 0.3 | 0.7 |
1- What is the projected Market Share for Company A next period?
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Derivatives And Internal Models
Authors: Hans Peter Deutsch, Mark W. Beinker
5th Edition
3030229017, 9783030229016
