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Assume three companies in the same industry have the following return on equity ratios: Jennings Co . = 2 2 . 4 % King CO

Assume three companies in the same industry have the following return on equity ratios:

Jennings Co

. = 22.4 %

King CO

. = 23.1 %

Lewis Co

. = 19.7 %

Based on this information alone, which company is probably the most attractive to investors?

King

Jennings

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