Assume we are planning for a new product development for: A Bank. Thinking of Services like a bundle credit card access to a savings account & add an Individual Retirement Account investment option. A Flight Airlines. Thinking of services like Inflight entertainment, Inflight child care services & inflight bedrooms cabins. A Hotel. Thinking of services like a Conference and meetings facilities & Catering services. Explain how the new products process is relevant in one of those industry, (such as the examples above) through a real example. In other words, we need you to research how any of the above industries introduced a new service to the market and explain it while relating it to the below figure. List all references and sources you used. Use this figure as explanation to the questions you need to ask yourself and answer in each phase of the new product development process. (chapter 2) Evaluation Task New Product Process Phase Opportunity identification and selection Direction Where should we look? Concept generation Initial review Is the idea worth screening? Concept project evaluation Full screen Should we try to develop it? Development Progress reports Have we developed it? If not, should we continue to try? Launch Market testing Should we market it? If so, how? In retrospect