Assume women and men each constitute 50% of the total U.S. population of 300 million. Widget market penetration is 2% for women and 5% for men. On average, women who buy widgets purchase 20 widgets per year and men purchase 10 widgets per year. The average price of widgets is $5 and the contribution margin is 7%. Do women or men generate the higher segment value in the widget market? Assume women and men each constitute 50% of the total U.S. population of 300 million. Widget market penetration is 2% for women and 5% for men. On average, women who buy widgets purchase 20 widgets per year and men purchase 10 widgets per year. The average price of widgets is $5 and the contribution margin is 7%. Do women or men generate the higher segment value in the widget market