Assume you are a business owner who manufactures a specialty line of masks and face coverings. To increase sales and visibility of your products, you have created a marketing budget but can only invest in one retailing option - a vending machine inside a busy train station or a pop-up shop inside a local sporting goods store.

1. Define a target market for your masks and face coverings. Be sure to include demographics, geographic boundaries, and psychographics.
2. Select one option - the vending machine or the pop-up shop - to promote your products. List and describe at least 3-5 factors that played a role in your selection. Which factor is most important to you and why?
3. Provide at least one way to incorporate sustainable supply chain management into the distribution of your products.