Assume you are a CPA working with ABC audit firm. Explain how risk of material misstatement should he assessed and what effect that assessment will have on detection risk for the following client

ALIA Corporation is one of several companies engaged in the manufacture of high- speed, high- capacity data storage devices. The industry is very competitive and subject to quick changes in technology. ALIAs operating results would place the company in the second quartile in terms of profitability and financial position. The company has never been the leader in the industry, with its products typically slightly behind the industry leaders in terms of performance