Assume you are a data analyst for school swag, a small company licensed to sell school-branded hats. You are looking at your most recent performance data for the past 12 months which finds that you sold 6,213 hats for an average price of $17.86. Further, using secondary data, you estimate that in your geographic trading area, market demand for school hats over the past 12 months was 77,006 hats at an average price of $19.44. What is School Swags revenue market share over the past 12 months? What is its unit volume market share over the past 12 month?