Assume you are a dissertation chair. You have a student who has come to you with a problem space and is struggling with choosing the methodology for the study. How would you explain to this person the relative strengths and shortcomings of quantitative and qualitative methodologies? How would you explain the comparative advantages and disadvantages of each methodology in terms of design components including sampling strategies, methods of data collection, and data analysis approaches? Support your view with authoritative resources on research methodology.