Assume you are a Finance Director of a large multinational company, listed on a number of international stock markets. The company is reviewing its corporate plan. At present, the company focuses on maximising sharcholder wealth as its major goal. The Managing Director thinks this single goal is inappropriate and asks his codirectors for their views on giving greater emphasis to the following: (a) Cash flow generation (b) Profitability as measured by profits after tax and return on investment (c) Risk-adjusted returns to shareholders (d) Performance improvement in a number of areas such as concern for the environment, employees' remunerationand quality of working conditions and customer satisfaction