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Assume you are a salesperson looking to sell new printers to a university in your area. Match each of the activities that you are likely
Assume you are a salesperson looking to sell new printers to a university in your area. Match each of the activities that you are likely to engage in with the appropriate step in the personal selling process. You review the account history and identify the key decision makers at the university. You summarize the benefits of your printers and ask for the sale. You seek new university customers from customer referrals, trade shows, and networking. You clarify and reassure the customer about the higher price of your printers. You describe the strengths of your firm's printers and how they will help the university and its students. You see if the university is having any issues with the printers that you sold them. You meet and greet the decision maker at the university
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