Assume you are an executive at a Canadian Bank that is not one of the Big 5 Banks. You have decided to launch a Consumer Cash Back Credit Card in Canada to compete with the Big 5.

The Big 5 are comprised of RBC, BMO, CIBC, BNS, and TD

You will undertake research and conduct a thorough Competitive Analysis to fully understand what your Competitors are offering by preparing a Chart or Table outlining the significant benefits (attributes) and conditions of each Banks card. If a Bank offers more than 1 Cash Back card, include them all. But DO NOT include Business Cash back cards in your analysis.