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Assume you are an investment analyst and it is your job to recommend investments for your client. The only information you have is the folowing

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Assume you are an investment analyst and it is your job to recommend investments for your client. The only information you have is the folowing ratio values for two companies in the direct mail industry: Ratio Fast Mail Ltd. Message Direct Inc. Accounts receivable tumover Inventory turnover Gross profit percentage Return on sales Times-interest-earned Return on equity 29% Return on assets 19% Required: Note: No marks will be awarded if explanations are not provided 1. Which company is earning more based on every dollar invested by its common shareholders? Explain how you know this 2. Which company is selling its inventory more quickly? Explain how you know this. 3. Which company is better able to cover its interest expense? Explain how you know this 4. Which company is using its assets more efficiently to generate net income? Explain how you know this 5. Which company is better at generating profit from its sales? Explain how you know this 6. Which company is collecting from customers more quicky? Explain how you know this when company is generating more prontmpy by selling its product that is before any other operating.com Scotracte7 Explain how you know this. o nly on the above limited Tinancial information justify which company you feel bett e r 8. Eaced only on e @

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