Assume you are going to open a Men's apparel online store in U.S,

1. Who may be your main competitors? List their web sites and explain competitor's value proposition?
2. How do you plan to differentiate your web site from those competitors?
3. Describe how you are going to tell your target audience about your product or service.
4. List advertising strategies you plan to use for your business. Why did you pick those strategies? Are they effective? Provide proof points.
5. What are the local and national rates for the different types of media purchases that you plan to utilize to advertise your business? List specific media you plan to use, frequency of ad campaigns, and ad rates they will charge your business.
6. Check compliance of your proposed marketing and advertisement campaign with the current US laws and specify specific tools/features you will incorporate into your website to be compliant with above stated laws.
7. What customer tracking techniques will you be using and what type of information will your web site gather about its customers?
8. How do you plan to use this information? What are your data retention policies? Check compliance with the US privacy laws.
9. Do you plan to build communities within your site, and if yes, what is the purpose of them?