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Assume you are in charge of developing the strategy for an international company selling products in some 50 different countries around the world. One of
Assume you are in charge of developing the strategy for an international company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multidomestic strategy, a global srategy or a transnational strategy. If your company's products are large home appliances such as washing machines, ranges, ovens and refrigerators, which of these strategies do you think it would make better strategic sense to employ? Explain why.
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