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Assume you are in charge of marketing a senior women's professional golf tournament in your town. The organization's goal is to maximize ticket sales to
Assume you are in charge of marketing a senior women's professional golf tournament in your town. The organization's goal is to maximize ticket sales to ensure the event is a financial success.
- Describe your target market.
- What benefits or attributes would be most attractive to this target?
- What would be your marketing message?
- How would you reach potential ticket buyers?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
