Question
Assume you are into automobile industry and your direct competitors are Tesla and BMW. You are in Marketing dept, you are asked to make a
Assume you are into automobile industry and your direct competitors are Tesla and BMW. You are in Marketing dept, you are asked to make a new Marketing Mix and a Marketing Brief for launching the new segment - Electric Car. As part of your secondary research, you are being given the below attached file
https://iide.co/case-studies/marketing-mix-of-bmw/ (Links to an external site.)
https://iide.co/case-studies/tesla-marketing-strategy/
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Marketing Mix for Electric Car Segment 1 Product Develop a range of electric cars with diverse models catering to different market segments including sedans SUVs and sports cars Focus on innovation an...
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Step: 2
Step: 3
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
