Assume you are part of Team Erie and are responsible for making forecasting decisions for its product, Eat. You are forecasting for Round 3.
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Using the advanced forecasting method only, what is the worst-case market share that the product should achieve in Round 3? Calculate the worst-case demand in units for Round 3 using this market share.
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Are there any factors that make you believe that the worst-case market share calculated in step 2 is too low, or too high? Identify at least two factors which may have an impact and explain if each factor should increase or decrease the worst-case market share (you do not need to specify by how much).
Andrews ROS 7.0% Asset Turnover 1.94 ROA 13.7% Leverage 1.4 ROE 19.5% Emergency Loan $0 Sales $57,251,651 EBIT $7,042,449 Profits $4,025,404 Cumulative Profit $7,582,120 SG&A / Sales 17.2% Contrib. Margin % 32.0% Percent of Sales F114672 100% Selected Financial Statistics Baldwin Chester Digby 4.8% 1.5% 9.3% 1.70 1.46 1.94 8.2% 2.2% 18.0% 1.9 1.4 1.5 15.5% 3.0% 27.1% $0 $0 $0 $60,172,811 $44,540,719 $61,973,247 $5,965,031 $1,688,630 $9,897,066 $2,885,669 $683,138 $5,751,409 $8,247,471 $6,238,541 $10,874,381 17.1% 19.7% 12.2% 30.2% 27.9% 31.3% Erie 7.6% 2.04 15.4% 1.6 24.8% $0 $69,943,986 $9,262,328 $5,292,660 $10,965,654 18.2% 34.5% Ferris 8.6% 1.38 11.8% 1.4 16.4% $0 $38,247,115 $5,757,749 $3,275,719 $9,600,815 6.8% 24.4% S Market Share F114572 90% Var Cost Depr O SGA Other Profit 80% 70% 60% 50% 40% 30% 20% 10% Andrews 17.24% Baldwin 18.12% Chester 13.41% O Digby 18.66% Erie 21.06% Ferris 11.52% 0% Andrews Chester Digby Erie Ferris Close EPS Dividend Yield PIE Company Andrews Baldwin Chester Digby Erie Ferris $15.54 $16.50 $13.39 $21.87 $21.78 $18.73 Change $4.90 $1.34 ($2.15) $8.66 $6.00 $1.64 Stock Market Summary Shares MarketCap Book Value (SM) Per Share 2,241,775 $35 $9.21 2,000,000 $33 $9.30 2,386,002 $32 $9.42 2,000,000 $44 $10.62 2,000,000 $44 $10.66 2,000,000 $37 $9.98 $1.80 $1.44 $0.29 $2.88 $2.65 $1.64 $0.00 $0.00 $0.05 $0.00 $0.00 $0.00 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 8.7 11.4 46.6 7,6 8.2 11.4 Closing Stock Price F114672 $40 S35 S30 $25 $20 S15 S10 55 SO Andrews Baldwin Chester Digby Erie Ferris 2019 2020 2021 2022 2023 2024 2025 2026 2027 Series# Face Yield Yield Close$ S&P Company Andrews 12.0S2023 $1,733,333 13.0S2025 $2,600,000 10.0S2030 $1,000,000 11.4% 11.6% 9.5% A Bond Market Summary Close$ S&P Company Series# Face Digby 104.91 AA 12.0S2023 $1,733,333 112.26 AA 13.0S2025 $2,600,000 104.76 AA 10.082030 $1,000,000 9.9S2031 $1,500,000 101.71 B Erie 106.20 B 12.0S2023 $1,733,333 94.46 B 13.0S2025 $2,600,000 95.29 B 10.082030 $1,500,000 Ferris 105.46 AAA 12.0S2023 $1,733,333 113.31 AAA 13.082025 $2,600,000 11.5% 11.7% 9.7% 9.7% 104.37 111.22 102.94 102.51 Baldwin A 12.0S2023 $1,733,333 13.0S2025 $2,600,000 10.0S2030 $2,480,000 10.252031 $5,536,000 11.8% 12.2% 10.6% 10.7% 11.6% 11.8% 9.9% 103.65 109.85 100.58 A Chester 12.0S2023 $1,733,333 13.082025 $2,600,000 11.4% 11.5% 11.4% 11.5% 105.09 112.61 AA AA Foundation Production Analysis Fast Track F114672 Round: 2 Dec. 31, 2021 Production Vs. Capacity F114672 Andrews Baldwin Chester Digby Erie Ferris 200 400 1,400 1.600 1.800 2.000 600 800 Capacity 1.000 1.200 Production Primary Segment Low High Name Able Active Units Sold 1,080 432 Unit Inven Revision Age tory Date Dec.31 176 2/27/2020 5.1 53 4/26/2021 0.7 Pfmn Coord 6.4 8.1 MTBF 17000 17000 Size Coord Price 13.6 $35.00 11.9 $45.00 2nd Shift & Over- time 0% 60% Material Labor Cost Cost $12.19 $9.41 $15.73 $13.85 Contr. Marg, 32% 32% Auto mation Next Round 3.0 1.0 Capacity Next Round 800 750 Plant Utiliz. 99% 108% Baker Baker2 Baker3 Low High 1,223 437 0 0 11/7/2021 39 4/26/2021 0 4/4/2022 2.6 20000 0.7 17000 0.0 0 5.3 8.1 0.0 14.7 $33.50 11.9 $44.00 0.0 $0.00 $10.79 $10.69 $15.73 $12.57 $0.00 $0.00 28% 34% 0% 54% 41% 0% 4.0 1.8 1.0 800 500 300 153% 95% 0% Low Cake C_Pie 1,311 0 75 11/20/2016 06/25/2021 5.1 21000 0.5 21000 6.4 7.6 13.6 $33.97 11.0 $39.97 $13.39 $10.33 $0.00 $0.00 28% 0% 55% 0% 3.7 0.0 1,200 0 154% 0% 6.3 Daze D_Laze Low High 1,367 352 0 2/13/2021 3 5/25/2021 3.4 0.6 20000 18501 13.7 $33.75 11.7 $45.00 $12.88 $9.14 $16.60 $14.54 32% 30% 43% 100% 6.0 2.0 800 300 142% 118% 8.3 Low 5.5 Eat Egg High 1,485 399 0 10/3/2020 136 5/9/2021 3.2 0.6 18300 17500 14.5 $35.00 11.8 $45.00 $10.70 $10.89 $16.09 $14.56 37% 28% 64% 100% 4.5 1.0 1,062 620 163% 127% 8.2 Fast Low 1,125 220 11/20/2016 5.1 21000 6.4 13.6 $34.00 $13.39 $11.11 24% 63% 3.0 800 161% Low Tech Segment Analysis Fast Track F114672 Round: 2 Dec. 31, 2021 Low Tech Statistics Total Industry Unit Demand 6,098 Actual Industry Unit Sales 16,098 Segment % of Total Industry 166.2% Next Year's Segment Growth Rate 9.3% Low Tech Customer Buying Criteria Expectations Importance 1. Price $15.00 - 35.00 41% 2. Age Ideal Age = 3.0 3. Reliability MTBF 14000-20000 21% 4. Ideal Position Pfmn 5.8 Size 14.2 9% Perceptual Map for Low Tech Perceptual map (at end of this year) Accessibility F114672 Low Tech Andrews Baldwin Chester Digby Erie Ferris 29% Actual vs Potential Market Share 2021 F114672 Low Tech 008 16 20% Bear 14 15% 12 10% 8 8 5% N Andrews O N Name Eat Daze Cake Baker Fast Able Baker2 Market Share 21% 18% 17% 16% 14% 14% 0% 4 6 8 10 12 14 16 18 20 Actual Potential Performance Top Products in Low Tech Segment Units Cust. Cust. Sold to Revision Stock Pfmn Size List Age Promo Aware Sales Access- Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility 1,285 10/3/2020 YES 5.5 14.5 $35.00 18300 3.17 $2,000 98% $3,000 65% 1,096 2/13/2021 YES 6.3 13.7 $33.75 20000 3.40 $2,000 100% $2,000 55% 1,020 11/20/2016 6.4 13.6 $33.97 21000 5.10 $1,550 86% $1,550 44% 981 11/7/2021 YES 14,7 $33.50 20000 2.62 $1,700 95% $1,700 64% 877 11/20/2016 6.4 13.6 $34.00 21000 5.10 $1,000 61% $1,000 31% 833 2/27/2020 6.4 13.6 $35.00 17000 5.10 $1,500 91% $2,000 63% 8 4/26/2021 8.1 11.9 $44.00 17000 0.68 $1,700 65% $2,000 64% Dec. Cust Survey 28 31 14 32 11 10 0 5.3 High Tech Statistics Total Industry Unit Demand 3,113 Actual Industry Unit Sales 13,113 Segment % of Total Industry 133.8% Next Year's Segment Growth Rate 121.3% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 8.8 Size 11.2 33% 2. Age Ideal Age = 0.0 29% 3. Price $25.00 - 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 Accessibility F114672 High Tech Andrews Baldwin Chester Digby Erie Ferris Actual vs Potential Market Share 2021 F114672 High Tech 18 20% 16 14 15% 12 11. Size 10 10% 8 8 5% 0% 4 O 0 N 4 Name Active Baker2 Egg D Laze Cake Daze Fast Able Baker Eat 352 6 8 10 12 14 16 18 20 Actual Potential Performance Top Products in High Tech Segment Units Cust. Cust. Sold to Revision Stock Pfmn Size List Age Promo Aware Sales Access- Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budgetibility 432 4/26/2021 8.1 11.9 $45.00 17000 0.68 $2,000 70% $3,000 68% 429 4/26/2021 8.1 11.9 $44.00 17000 0.68 $1,700 65% $2,000 74% 399 5/9/2021 8.2 11.8 $45.00 17500 0.64 $2,000 70% $3,000 67% 5/25/2021 8.3 11.7 $45.00 18501 0.60 $2,000 70% $0 55% 292 11/20/2016 6.4 13.6 $33.97 21000 5.10 $1,550 86% $1,550 62% 271 2/13/2021 YES 6.3 13.7 $33.75 20000 3.40 $2,000 100% $2,000 55% 248 11/20/2016 6.4 13.6 $34.00 21000 5.10 $1,000 61% $1,000 248 2/27/2020 6.4 13.6 $35.00 17000 5.10 $1,500 91% $2,000 68% 242 11/7/2021 YES 5.3 14.7 $33.50 20000 2.62 $1,700 95% $1,700 74% 200 10/3/2020 YES 5.5 14.5 $35.00 18300 3.17 $2,000 98% $3,000 67% Market Share 14% 14% 13% 11% 9% 9% 8% 8% 8% 6% Dec. Cust Survey 26 26 28 25 9 9 6 5 7 6 31% Foundation Market Share Fast Track F114672 Round: 2 Dec. 31, 2021 Market Share F114672 20% Units Sold vs Demand Chart F114672 6,000 5,000 4.000 3.000 2.000 1,000 0 Low High Industry Unit Sales Total Unit Demand Actual Market Share in Units High Industry Unit Sales 6,098 3,113 % of Market Andrews Baldwin Chester Low Low High Potential Market Share in Units Total Low High 9,211 Units Demanded 6,098 3,113 100.0% % of Market 66.2% 33.8% 11.7% Able 9.5% 6.0% 4.7% Active 13.9% 16.4% Total 9.6% 19.9% Total 9.211 100.0% 66.2% 33.8% 13.7% Able Active Total 8.0% 13.9% 21.8% 8.3% 4.7% 13.0% 13.7% 18.8% Baker Baker2 Total 16.1% 0.1% 16.2% 7.8% 13.8% 21.5% 13.3% Baker 4.7% Baker2 18.0% Total 9.6% 13.8% 23.4% 15.7% 4.7% 20.4% 18.9% Cake Total 16.7% 16.7% 9.4% 9.4% 142% Cake 14.2% Total 13.6% 13.6% 9.4% 9.3% 12.1% 12.1% 18.0% 24.4% Daze D_Laze Total 8.7% 11.3% 20.0% 14.8% Daze 3.8%D_Laze 18.7% Total 10.2% 10.9% 21.1% 19.6% 3.7% 23.3% 18.0% 24.4% 21.1% 23.3% Eat Egg Total 6.4% 12.8% 19.3% 16.1% Eat 4.3% Egg 20.5% Total 7.4% 12.4% 19.8% 18.0% 4.2% 22.1% 21.1% 23.3% Fast Total 14.4% 14.4% 8.0% 8.0% 12.2% Fast 122% Total 10.4% 10.4% 6.4% 6.4% 9.0% 9.0% Perceptual Map for All Segments Perceptual map (at end of this year) 20 18 16 Beat 14 12 DEgaze C_Pie Size 10 8 6 6 4 N 0 0 2 16 18 20 6 8 10 12 14 Performance Baldwin Revised Name Pfmn Size Revised 2/27/2020 Baker 5.3 14.7 11/7/2021 4/26/2021 Baker2 8.1 11.9 4/26/2021 Andrews Chester Pfmn Name Able Active Pfmn 6.4 8.1 Size 13.6 11.9 Name Cake C_Pie 6.4 Size 13.6 11.0 Revised 11/20/2016 6/25/2021 7.6 Digby Erie Ferris Pfmn Pfmn Size Name Daze D_Laze Size 13.7 11.7 Revised Name 2/13/2021 Eat 5/25/2021 | Egg Name Fast Pfmn 6.4 6.3 8.3 Revised 10/3/2020 5/9/2021 Size 13.6 Revised 11/20/2016 5.5 8.2 14.5 11.8 Andrews ROS 7.0% Asset Turnover 1.94 ROA 13.7% Leverage 1.4 ROE 19.5% Emergency Loan $0 Sales $57,251,651 EBIT $7,042,449 Profits $4,025,404 Cumulative Profit $7,582,120 SG&A / Sales 17.2% Contrib. Margin % 32.0% Percent of Sales F114672 100% Selected Financial Statistics Baldwin Chester Digby 4.8% 1.5% 9.3% 1.70 1.46 1.94 8.2% 2.2% 18.0% 1.9 1.4 1.5 15.5% 3.0% 27.1% $0 $0 $0 $60,172,811 $44,540,719 $61,973,247 $5,965,031 $1,688,630 $9,897,066 $2,885,669 $683,138 $5,751,409 $8,247,471 $6,238,541 $10,874,381 17.1% 19.7% 12.2% 30.2% 27.9% 31.3% Erie 7.6% 2.04 15.4% 1.6 24.8% $0 $69,943,986 $9,262,328 $5,292,660 $10,965,654 18.2% 34.5% Ferris 8.6% 1.38 11.8% 1.4 16.4% $0 $38,247,115 $5,757,749 $3,275,719 $9,600,815 6.8% 24.4% S Market Share F114572 90% Var Cost Depr O SGA Other Profit 80% 70% 60% 50% 40% 30% 20% 10% Andrews 17.24% Baldwin 18.12% Chester 13.41% O Digby 18.66% Erie 21.06% Ferris 11.52% 0% Andrews Chester Digby Erie Ferris Close EPS Dividend Yield PIE Company Andrews Baldwin Chester Digby Erie Ferris $15.54 $16.50 $13.39 $21.87 $21.78 $18.73 Change $4.90 $1.34 ($2.15) $8.66 $6.00 $1.64 Stock Market Summary Shares MarketCap Book Value (SM) Per Share 2,241,775 $35 $9.21 2,000,000 $33 $9.30 2,386,002 $32 $9.42 2,000,000 $44 $10.62 2,000,000 $44 $10.66 2,000,000 $37 $9.98 $1.80 $1.44 $0.29 $2.88 $2.65 $1.64 $0.00 $0.00 $0.05 $0.00 $0.00 $0.00 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 8.7 11.4 46.6 7,6 8.2 11.4 Closing Stock Price F114672 $40 S35 S30 $25 $20 S15 S10 55 SO Andrews Baldwin Chester Digby Erie Ferris 2019 2020 2021 2022 2023 2024 2025 2026 2027 Series# Face Yield Yield Close$ S&P Company Andrews 12.0S2023 $1,733,333 13.0S2025 $2,600,000 10.0S2030 $1,000,000 11.4% 11.6% 9.5% A Bond Market Summary Close$ S&P Company Series# Face Digby 104.91 AA 12.0S2023 $1,733,333 112.26 AA 13.0S2025 $2,600,000 104.76 AA 10.082030 $1,000,000 9.9S2031 $1,500,000 101.71 B Erie 106.20 B 12.0S2023 $1,733,333 94.46 B 13.0S2025 $2,600,000 95.29 B 10.082030 $1,500,000 Ferris 105.46 AAA 12.0S2023 $1,733,333 113.31 AAA 13.082025 $2,600,000 11.5% 11.7% 9.7% 9.7% 104.37 111.22 102.94 102.51 Baldwin A 12.0S2023 $1,733,333 13.0S2025 $2,600,000 10.0S2030 $2,480,000 10.252031 $5,536,000 11.8% 12.2% 10.6% 10.7% 11.6% 11.8% 9.9% 103.65 109.85 100.58 A Chester 12.0S2023 $1,733,333 13.082025 $2,600,000 11.4% 11.5% 11.4% 11.5% 105.09 112.61 AA AA Foundation Production Analysis Fast Track F114672 Round: 2 Dec. 31, 2021 Production Vs. Capacity F114672 Andrews Baldwin Chester Digby Erie Ferris 200 400 1,400 1.600 1.800 2.000 600 800 Capacity 1.000 1.200 Production Primary Segment Low High Name Able Active Units Sold 1,080 432 Unit Inven Revision Age tory Date Dec.31 176 2/27/2020 5.1 53 4/26/2021 0.7 Pfmn Coord 6.4 8.1 MTBF 17000 17000 Size Coord Price 13.6 $35.00 11.9 $45.00 2nd Shift & Over- time 0% 60% Material Labor Cost Cost $12.19 $9.41 $15.73 $13.85 Contr. Marg, 32% 32% Auto mation Next Round 3.0 1.0 Capacity Next Round 800 750 Plant Utiliz. 99% 108% Baker Baker2 Baker3 Low High 1,223 437 0 0 11/7/2021 39 4/26/2021 0 4/4/2022 2.6 20000 0.7 17000 0.0 0 5.3 8.1 0.0 14.7 $33.50 11.9 $44.00 0.0 $0.00 $10.79 $10.69 $15.73 $12.57 $0.00 $0.00 28% 34% 0% 54% 41% 0% 4.0 1.8 1.0 800 500 300 153% 95% 0% Low Cake C_Pie 1,311 0 75 11/20/2016 06/25/2021 5.1 21000 0.5 21000 6.4 7.6 13.6 $33.97 11.0 $39.97 $13.39 $10.33 $0.00 $0.00 28% 0% 55% 0% 3.7 0.0 1,200 0 154% 0% 6.3 Daze D_Laze Low High 1,367 352 0 2/13/2021 3 5/25/2021 3.4 0.6 20000 18501 13.7 $33.75 11.7 $45.00 $12.88 $9.14 $16.60 $14.54 32% 30% 43% 100% 6.0 2.0 800 300 142% 118% 8.3 Low 5.5 Eat Egg High 1,485 399 0 10/3/2020 136 5/9/2021 3.2 0.6 18300 17500 14.5 $35.00 11.8 $45.00 $10.70 $10.89 $16.09 $14.56 37% 28% 64% 100% 4.5 1.0 1,062 620 163% 127% 8.2 Fast Low 1,125 220 11/20/2016 5.1 21000 6.4 13.6 $34.00 $13.39 $11.11 24% 63% 3.0 800 161% Low Tech Segment Analysis Fast Track F114672 Round: 2 Dec. 31, 2021 Low Tech Statistics Total Industry Unit Demand 6,098 Actual Industry Unit Sales 16,098 Segment % of Total Industry 166.2% Next Year's Segment Growth Rate 9.3% Low Tech Customer Buying Criteria Expectations Importance 1. Price $15.00 - 35.00 41% 2. Age Ideal Age = 3.0 3. Reliability MTBF 14000-20000 21% 4. Ideal Position Pfmn 5.8 Size 14.2 9% Perceptual Map for Low Tech Perceptual map (at end of this year) Accessibility F114672 Low Tech Andrews Baldwin Chester Digby Erie Ferris 29% Actual vs Potential Market Share 2021 F114672 Low Tech 008 16 20% Bear 14 15% 12 10% 8 8 5% N Andrews O N Name Eat Daze Cake Baker Fast Able Baker2 Market Share 21% 18% 17% 16% 14% 14% 0% 4 6 8 10 12 14 16 18 20 Actual Potential Performance Top Products in Low Tech Segment Units Cust. Cust. Sold to Revision Stock Pfmn Size List Age Promo Aware Sales Access- Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budget ibility 1,285 10/3/2020 YES 5.5 14.5 $35.00 18300 3.17 $2,000 98% $3,000 65% 1,096 2/13/2021 YES 6.3 13.7 $33.75 20000 3.40 $2,000 100% $2,000 55% 1,020 11/20/2016 6.4 13.6 $33.97 21000 5.10 $1,550 86% $1,550 44% 981 11/7/2021 YES 14,7 $33.50 20000 2.62 $1,700 95% $1,700 64% 877 11/20/2016 6.4 13.6 $34.00 21000 5.10 $1,000 61% $1,000 31% 833 2/27/2020 6.4 13.6 $35.00 17000 5.10 $1,500 91% $2,000 63% 8 4/26/2021 8.1 11.9 $44.00 17000 0.68 $1,700 65% $2,000 64% Dec. Cust Survey 28 31 14 32 11 10 0 5.3 High Tech Statistics Total Industry Unit Demand 3,113 Actual Industry Unit Sales 13,113 Segment % of Total Industry 133.8% Next Year's Segment Growth Rate 121.3% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Pfmn 8.8 Size 11.2 33% 2. Age Ideal Age = 0.0 29% 3. Price $25.00 - 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 Accessibility F114672 High Tech Andrews Baldwin Chester Digby Erie Ferris Actual vs Potential Market Share 2021 F114672 High Tech 18 20% 16 14 15% 12 11. Size 10 10% 8 8 5% 0% 4 O 0 N 4 Name Active Baker2 Egg D Laze Cake Daze Fast Able Baker Eat 352 6 8 10 12 14 16 18 20 Actual Potential Performance Top Products in High Tech Segment Units Cust. Cust. Sold to Revision Stock Pfmn Size List Age Promo Aware Sales Access- Seg Date Out Coord Coord Price MTBF Dec.31 Budget ness Budgetibility 432 4/26/2021 8.1 11.9 $45.00 17000 0.68 $2,000 70% $3,000 68% 429 4/26/2021 8.1 11.9 $44.00 17000 0.68 $1,700 65% $2,000 74% 399 5/9/2021 8.2 11.8 $45.00 17500 0.64 $2,000 70% $3,000 67% 5/25/2021 8.3 11.7 $45.00 18501 0.60 $2,000 70% $0 55% 292 11/20/2016 6.4 13.6 $33.97 21000 5.10 $1,550 86% $1,550 62% 271 2/13/2021 YES 6.3 13.7 $33.75 20000 3.40 $2,000 100% $2,000 55% 248 11/20/2016 6.4 13.6 $34.00 21000 5.10 $1,000 61% $1,000 248 2/27/2020 6.4 13.6 $35.00 17000 5.10 $1,500 91% $2,000 68% 242 11/7/2021 YES 5.3 14.7 $33.50 20000 2.62 $1,700 95% $1,700 74% 200 10/3/2020 YES 5.5 14.5 $35.00 18300 3.17 $2,000 98% $3,000 67% Market Share 14% 14% 13% 11% 9% 9% 8% 8% 8% 6% Dec. Cust Survey 26 26 28 25 9 9 6 5 7 6 31% Foundation Market Share Fast Track F114672 Round: 2 Dec. 31, 2021 Market Share F114672 20% Units Sold vs Demand Chart F114672 6,000 5,000 4.000 3.000 2.000 1,000 0 Low High Industry Unit Sales Total Unit Demand Actual Market Share in Units High Industry Unit Sales 6,098 3,113 % of Market Andrews Baldwin Chester Low Low High Potential Market Share in Units Total Low High 9,211 Units Demanded 6,098 3,113 100.0% % of Market 66.2% 33.8% 11.7% Able 9.5% 6.0% 4.7% Active 13.9% 16.4% Total 9.6% 19.9% Total 9.211 100.0% 66.2% 33.8% 13.7% Able Active Total 8.0% 13.9% 21.8% 8.3% 4.7% 13.0% 13.7% 18.8% Baker Baker2 Total 16.1% 0.1% 16.2% 7.8% 13.8% 21.5% 13.3% Baker 4.7% Baker2 18.0% Total 9.6% 13.8% 23.4% 15.7% 4.7% 20.4% 18.9% Cake Total 16.7% 16.7% 9.4% 9.4% 142% Cake 14.2% Total 13.6% 13.6% 9.4% 9.3% 12.1% 12.1% 18.0% 24.4% Daze D_Laze Total 8.7% 11.3% 20.0% 14.8% Daze 3.8%D_Laze 18.7% Total 10.2% 10.9% 21.1% 19.6% 3.7% 23.3% 18.0% 24.4% 21.1% 23.3% Eat Egg Total 6.4% 12.8% 19.3% 16.1% Eat 4.3% Egg 20.5% Total 7.4% 12.4% 19.8% 18.0% 4.2% 22.1% 21.1% 23.3% Fast Total 14.4% 14.4% 8.0% 8.0% 12.2% Fast 122% Total 10.4% 10.4% 6.4% 6.4% 9.0% 9.0% Perceptual Map for All Segments Perceptual map (at end of this year) 20 18 16 Beat 14 12 DEgaze C_Pie Size 10 8 6 6 4 N 0 0 2 16 18 20 6 8 10 12 14 Performance Baldwin Revised Name Pfmn Size Revised 2/27/2020 Baker 5.3 14.7 11/7/2021 4/26/2021 Baker2 8.1 11.9 4/26/2021 Andrews Chester Pfmn Name Able Active Pfmn 6.4 8.1 Size 13.6 11.9 Name Cake C_Pie 6.4 Size 13.6 11.0 Revised 11/20/2016 6/25/2021 7.6 Digby Erie Ferris Pfmn Pfmn Size Name Daze D_Laze Size 13.7 11.7 Revised Name 2/13/2021 Eat 5/25/2021 | Egg Name Fast Pfmn 6.4 6.3 8.3 Revised 10/3/2020 5/9/2021 Size 13.6 Revised 11/20/2016 5.5 8.2 14.5 11.8
