Assume you are preparing the Strategic Business Consulting Plan Proposal for the Boys and Girls Club of America that has requested such a plan from an industrial/organizational psychology consulting firm for which you work. In preparing a Strategic Business Consulting Plan Proposal follow the outline below based on the potential requirements of an existing corporation, which would be a potential client for your consulting organization. Conduct the analyses and plan preparation based on the situation of lacking the funding to include more children in their organizations. Prepare the proposal plan for that company

Marketing Plan: This section should provide a description of the ways in which the company will market its good(s) or service(s). The description should incorporate the following elements:

4a. Overall marketing strategy

4b. Market mix:

Product(s) or service(s)

Pricing strategy

Placement and distribution channels

Promotion:

Advertising

Media Usage

Public Relations

Promotions

Digital marketing and social media strategy

Sales management:

Sales planning

Sales approach

Sales force oversight

Marketing budget

Assessment projections (what will be measured and evaluated