Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product. Explain how you segment, target
Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product.
Explain how you segment, target the market and position the product.
Develop the marketing mix strategies (include product, pricing, place and promotion strategy).
Step by Step Solution
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Answer Segmentation Target and Positioning of Ethiopian culture clothes Segmentation involves finding out what kinds of consumers with different needs exist In the Ethiopian clothing market the younge...
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Authors: Andrew J. Dubrin
8th edition
9781305465084, 1285866363, 1305465083, 978-1285866369
