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Assume you are starting an online subscription based business. a. What does a churn rate of 8% mean and why is it important to you?

Assume you are starting an online subscription based business.

a. What does a churn rate of 8% mean and why is it important to you? (3 points)

b. What is a customer acquisition cost (CAC) and how might that number impact your profitability (be specific)? (3 points)

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