Assume you are the brand manager for a relatively new brand that you are familiar with or work for. Your job is to increase brand equity and generate new revenue and profits. Describe a line extension for your brand and detail whether it is a horizontal or vertical line extension. Provide the rationale for your strategy in terms of both benefits and risks. Describe a category extension for your brand. Provide the rationale for your strategy in terms of both benefits and risks. Explain which of these brand extensions has a higher probability of success and why.