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Assume you are the chief executive officer (CEO) of a non-dominant national retailer. You are attempting to devise a strategic plan to compete, and possibly

Assume you are the chief executive officer (CEO) of a non-dominant national retailer. You are attempting to devise a strategic plan to compete, and possibly gain market share, in a highly competitive industry. You are considering the adoption and use of new advanced "emerging" information technologies to enable your strategic priorities for the company

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