Assume you are the management accountant for Foleo Enterprises Pty Ltd and have been called into a meeting with the CFO and the directors to discuss the future of the organisation. James and Leon admit that there is no real strategy in place for the organisation and are concerned that the reactionary way the business has evolved over the past 2 decades, may not be the best foundation for steady growth into the future, so they ask for your input. They have asked you and the CFO to come up with a plan to take Foleo Enterprises Pty Ltd into the next 2 decades.

From your analysis, identify which business-level strategy would be a sensible choice for the Foleo Fones business to be pursuing for their SliFone product. Justify your choice using evidence from the case study.