Assume you are the management accountant for Foleo Enterprises Pty Ltd and have been called into a meeting with the CFO and the directors to discuss the future of the organisation. James and Leon admit that there is no real strategy in place for the organisation and are concerned that the reactionary way the business has evolved over the past 2 decades, may not be the best foundation for steady growth into the future, so they ask for your input.

1. Define emergent and deliberate strategies. Based on the three (3) chapters you have read of the Foleo story, are the strategies that James and Leon have implemented emergent or deliberate and why? Use two examples from the case facts.

2. From the case facts, identify what corporate-level strategy the Foleo organisation has pursued since it began in the 1980s.

(HINT: Ensure you identify the specific options within this type of strategy that Foleo pursued. Provide evidence to support your suggestion from all 3 chapters of the case study.)

3. Identify what business-level strategy the Foleo Fones business has been pursuing for their SliFone product. Justify your choice using evidence from the case study.

(HINT: Select the most appropriate strategy)