Assume you are the marketing manager for a large pet food company, you need to launch a new marketing campaign. What social media channels would you use for this campaign? How can CRM help your new strategy?

PLEASE CONSIDER THE MENTIONED BELOW

Companies without a good connection between their workers and their customers run the risk of losing business Customer relationship management (CRM) software can help companies streamline their interactions with customers On-demand CRM: software and computer equipment reside with CRM provider Core CRM Activities

One-to-one marketing

Sales force automation (SFA)

Sales campaign management

Call center automation

Examples of tools that provide CRM

functionality within the SAP ERP system Contact management tool To make sure that information about sales contacts is available throughout the organization

Sales activity manager Supports a strategic and organized approach to sales activity planning and can help make sure that follow-up activities are accomplished Employing a separate CRM system that communicates with the ERP system SAP ERP system processes business transactions and provides much of the raw data for CRM SAP's Business Warehouse: system for reporting and analysis of transactional data

Advanced Planner and Optimizer (APO): system that supports efficient planning of the supply chain SAP's view of CRM is to provide a set of tools to manage the three basic task areas, or jobs: Marketing, sales, and service