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Assume you are the Strategic Marketing Team for a new product Product: Robotic Personal Assistant Purpose: Enhancing performing in school and work as innovating in

Assume you are the Strategic Marketing Team for a new product

Product: Robotic Personal Assistant

Purpose: Enhancing performing in school and work as innovating in managing and coordinating their time

Target Customers: Students and Workers

Market: Robot Technologies

TASK:

. Make a table of potential customer segments.

. Include psychographics, geographics, and demographics.

. Outline which segment you are choosing to target and why.

. Make a profile of a 'typical customer' in your segment.

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