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Assume you are working as assistant marketing manager for Austraiais institute of technology and education. Chief executive ofcer and marketing manager in a meeting has
Assume you are working as assistant marketing manager for Austraiais institute of technology and education. Chief executive ofcer and marketing manager in a meeting has asked you to undertake a research project about preparation for an advertising campaign for the college. They want you to research about most suitable marketing's strategies for the college. After doing the research you have to prepare a report as well do a presnattaiona in assessment activity twp. Task 1.1 To prepare the required report, your rst step would be to collect and organise information keeping organisational requirements in mind. What information would you collect? Task 1.2 Which important legal or organisational requirements, would you keep in mind, while collecting data? Task 1.3 What sources could you use to access organisational information to complete your project? Also, make a plan to access those resources. How would you make sure information is accurate and is as accordance with organisational requirements? Task 1.4 Which methods would you use to collect the information, while maintaining reliability of information and making efficient use of available organisational resources? Task 1.5 While doing research to complete your research project, you need to use online resources as well, published books and other hard copies. Which important points you need to keep in mind, while using different resources? Task 1.6 Which technology would you use to access, organise and monitor information, whiie doing research? BEE RE54D1 Created on November 2015 Version 3
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