assume you are working for the FC Dallas marketing team. Given the evolving nature of professional sports, the team wants to come up with some unique, data driven, marketing strategies to increase attendance. Your job is to develop a marketing plan to help them increase overall attendance. Specifically, you are asked to do the following tasks: 1. Your first task is to assess the organization's strengths, weaknesses, opportunities, and threats (SWOT analysis). You may have to do some additional research to complete this task. 2. Your second task is to develop marketing strategies based on the data to achieve each of the following goals. Goal I - Develop a new market for season ticket sales. Based on the success of the prior strategy, management believes they can develop new season ticket programs and exploit new markets. . Identify an appropriate objective(s) related to the goal. Your objectives should be SMART (specific, measurable, achievable, relevant, and timely). Identify whom you would target to achieve each objective. Be specific about the consumer group you will need to focus your efforts on to reach that objective. For each target, brainstorm some tactics based on the 4 Ps (product, price, promotion, place) that would appeal to the target and help you reach the respective objective. Be creative and make sure what you are planning will have a significant impact. Goal 2 - Create new initiatives to re-energize advance and walk-up sales. Identify an appropriate objective(s) related to the goal. Your objectives should be SMART (specific, measurable, achievable, relevant, and timely). Identify whom you would target to achieve each objective. Be specific about the consumer group you will need to focus your efforts on to reach that objective. For each target, brainstorm some tactics based on the 4 Ps (product, price, promotion, place) that would appeal to the target and help you reach the respective objective. Be creative and make sure what you are planning will have a significant impact.