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Assume you have been named brand manager for Debbie's Sub Shop, a chain of sub sandwich - focused restaurants in the southwestern United States. Debbie's
Assume you have been named brand manager for Debbie's Sub Shop, a chain of sub sandwichfocused restaurants in the southwestern United States. Debbie's is facing significant challenges from larger national brands and lowerpriced independents and is looking to more clearly represent its brand as a fast, affordable provider of delicious and healthy subs. You are looking at specific strategies that match each of the components of a successful brand.
For current, former, and potential customers, a brand represents everything that a good, service, or idea means to them. Specifically, a brand is a name, term, symbol, design, or any combination of these that identifies and differentiates a firm's products. A successful brand adds value to organizations in numerous ways, including through loyal customers and recognizable goods and services, both of which lead to more revenue for forprofit firms and more donations and support for nonprofit organizations.
Group each strategy to the appropriate component of building a successful brand. Move each label to the correct drop zone box.
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