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Assume you have been named brand manager for Debbie's Sub Shop, a chain of sub sandwich - focused restaurants in the southwestern United States. Debbie's

Assume you have been named brand manager for Debbie's Sub Shop, a chain of sub sandwich-focused restaurants in the southwestern United States. Debbie's is facing significant challenges from larger national brands and lower-priced independents and is looking to more clearly represent its brand as a fast, affordable provider of delicious and healthy subs. You are looking at specific strategies that match each of the components of a successful brand.
For current, former, and potential customers, a brand represents everything that a good, service, or idea means to them. Specifically, a brand is a name, term, symbol, design, or any combination of these that identifies and differentiates a firm's products. A successful brand adds value to organizations in numerous ways, including through loyal customers and recognizable goods and services, both of which lead to more revenue for for-profit firms and more donations and support for nonprofit organizations.
Group each strategy to the appropriate component of building a successful brand. Move each label to the correct drop zone box.

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