Assume you just landed an intern role as a strategy analyst at a Canadian children's clothing start up company. The owner needs you help writing a brief report that outlines a few things for her based on what you have learned in this course:

1) What should the company consider from an external and internal analysis perspective and why?

2) Based on this analysis in section 1) what consideration should the company use to develop a strategy on how to win in this market? What metrics should they use to gauge success and why?

HINT:

For quesion 1, please response with the PESTLE analysis or SWOT

For question 2, metrics can be sales, profit, inventory and ROI.

Please provide reference URLs so that I can read and understand before making mine assignment