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Assume you want a marketing campaign to reach a target of 27,000 people (meaning the number of people you want to drive to your website

Assume you want a marketing campaign to reach a target of 27,000 people (meaning the number of people you want to drive to your website to buy "Le Grill").

What key pieces of information would help you arrive at deciding 27,000 people is important to this campaign? Be as specific as possible in describing your logic and steps you would have taken to arrive at this hypothetical figure.

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