Assume you work at a distribution company and your boss tells you: "The way things are going, our sales this quarter are going to fall short of those estimated by Wall Street analysts, this will have a negative impact on the price of our stock." He then asks: "Do you think we should run a promotion offering our customers a special price reduction for orders placed by the end of the quarter?" Your boss adds: "Certainly this would encourage customers to place orders, increasing our sales above the analysts' expectations. We beat our numbers while doing no wrong!" Comment on what you would reply to your boss. Also comment on what your reaction would be as a shareholder of the company if you found out that this took place.