Assume you work in the agricultural machinery industry. You have been tasked by your boss to come up with new ideas for your company. You have decided to use the Blue Ocean Framework, specifically the "six paths to creating a Blue Ocean", to guide how you will think through this. For each of the six paths to creating a Blue Ocean (listed below), come up with 2 examples that you will present to your boss. You MUST provide justification for why you are choosing the comparison for each part of the question. Answers will be graded based on the justification that your comparison would provide value to compare against your industry.

(Example: If you worked in the theater industry, you may use the circus and sport industries as alternatives to compare against. These both make strategic sense because they are entertainment industries.)

a. (5 points) Look across alternative industries

b. (5 points) Look across strategic groups within industries

c. (5 points) Look across the chain of buyers

d. (5 points) Look across complementary product and service offerings

e. (5 points) Look across functional or emotional appeal to buyers

f. (5 points) Look across time