Aswer all ques

Application Case 3.7 Dallas Cowboys Score Big with Tableau and Teknion

Founded in 1960, the Dallas Cowboys are a professional American football team headquartered in Irving, Texas. The team has a large national following, which is perhaps best represented by their NFL record for number of consecutive games at sold-out stadiums.

The Challenge

Bill Priakos, chief operating officer (COO) of the Dallas Cowboys Merchandising Division, and his team needed more visibility into their data so they could run it more profitably. Microsoft was selected as the baseline platform for this upgrade as well as a number of other sales, logistics, and e-commerce (per MW) applications. The Cowboys expected that this new information architecture would provide the needed analytics and reporting. Unfortunately, this was not the case, and the search began for a robust dashboarding, analytics, and reporting tool to fill this gap.

The Solution and Results

Tableau and Teknion together provided real-time reporting and dashboard capabilities that exceeded the Cowboys' requirements. Systematically and methodically, the Teknion team worked side by side with data owners and data users within the Dallas Cowboys to deliver all required functionality on time and under budget. "Early in the process, we were able to get a clear understanding of what it would take to run a more profitable operation for the Cowboys," said Teknion Vice President Bill Luisi. "This process step is a key step in Teknion's approach with any client, and it always pays huge dividends as the implementation plan progresses." Added Luisi, "Of course, Tableau worked very closely with us and the Cowboys during the entire project. Together, we made sure that the Cowboys could achieve their reporting and analytical goals in record time."

Now, for the first time, the Dallas Cowboys are able to monitor their complete merchandising activities from manufacture to end customer and not only see what is happening across the life cycle but also drill down even further into why it is happening.

Today, this BI solution is used to report and analyze the business activities of the Merchandising Division, which is responsible for all of the Dallas Cowboys' brand sales. Industry estimates say that the Cowboys generate 20 percent of all NFL merchandise sales, which reflects the fact that they are the most recognized sports franchise in the world.

According to Eric Lai, a ComputerWorld reporter, Tony Romo and the rest of the Dallas Cowboys may have been only average on the football field in the last few years, but off the field, especially in the merchandising arena, they remain America's team.

Questions for Case 3.7

What were the challenge, the proposed solution, and the obtained results?

Sources: Lai, E. (2009, October 8). "BI Visualization Tool Helps Dallas Cowboys Sell More Tony Romo Jerseys," ComputerWorld. Tableau case study. tableau.com/blog/computerworld-dallas-cowboys-business-intelligence (accessed July 2018).

You are required to draw up a comprehensive Strategy Document for an organisation that you are familiar regarding the strategy to be followed by the organization to succeed in the present situation. The project report must have the following components:

1. Current Business Situation?Overview of the company, industry within which it operates and the Vision/Mission of the organisation.

2. Overview of Competitors in the Industry.

3. Analysis of the competitive situation using relevant strategy frameworks. This should include relevant internal and external and analysis.

4. Generic Strategies used by the company and any gaps there on.

5. Recommendations as a Strategy Consultant.

Exercise # 1. Andy consumes two goods. food (measured in dollars) and other things (also measured in dollars). Let X be the amount that Andy spends on food in a givea month and let Xy be the amount that Andy spends on other things in a given month. Andy's preferences over consumption bundles (X1,X2) are summarized by the utility function. U (X1,X2) = X1X2. Andy's monthly income is $400 (a) [10 pts.] What is Andy's optimal consumption bundle? Show your work. Illustrate your answer with a neat and clear diagram showing Andy's budget line and indifference curves. Label the points at which the budget line intersects the axes and identify the optimal bundle. (b) [10 pts.] Suppose now that the government implements a subsidy program for food. Specif- ically, for each dollar that Andy spends on food, the government will give Andy 30.50 in cash, with the restriction that the total amount of cash that Andy receives from the government cannot exceed $100. In a meat and clear diagram, graph Andy's budget line. Label the points at which the budget line interacts the ases and determine the coordinates of the kink point. Exercise # 2. Barb's preferences over consumption bundles (x.y) are summarized by the following utility function: u (x1, 2) = 16x - 2x" + 4y. where X is the amount of good X that Barb consumes and y is the amount of good y that Barb consumes. Let Py and Py be the prices of goods X and y, respectively. Let m be Barb's income. Barb's goal is to maximize her utility subject to her badget constraint. (a) [10 pts.] Find an algebraic expression for Barb's marginal rate of substitution between goods x and y. Show your work. In addition, give a coincise explanation of the meaning of the marginal rate of substitution. (b) (10 pts.] Suppose that Pe = Py = 2 and m = 24. Use your answer from part (a) to determine Barb's optimal consumption bundle. Show your work (c) (10 pts.] Suppose now that Pa increases to 6, while Py and M remain the same. What are Barb's optimal choices for X and y in this case. Is Barb better or worse off than she was in part (b)? Explain. (d) (10 pts.] How much extra income must Barb be given in order to compensate her for the increase in the price of good X in part (c)? Explain. Exercise # 3. Consider the following statements and say whether they are true or false and why. To get credit you should provide a clear justification for your answers. (a) [4 pts. ] If two goods are perfect complements and the price of one of them increases, the quantity demanded of both goods decreases. (b) [4 pts.] A nonetransitive preference relation _ can be represented by some utility function. (c) |4 pts.) Consider two goods x and y. If preferences are strictly convey, the absolute value of the marginal rate of substitution between X and y is decreasing along an indifference curve as X increases. (d) [4 pts.] The following CobbDouglas utility functions represent two different preference relations: U, (x.y) = 0.3log(x) + 0.6 logly) uj (x.y) = 0.blog(x) + 1.2log(y). (e) [4 pts.] If a consumer is making an optimal choice between two goods & and y, then, independently of his preferences, the following condition must always hold: PL - MRS (Xy) Py (f) [4 pts.] If the following condition holds PE - MRS (X.y) Py then a consumer must be making the optimal choice between X and y, independently of hisQuestion 1 - Black-Scholes-Merton PDE Proof (5 Marks) An investment firm is developing a new Exotic Derivative Contract. This contract will pay off stock price at expiry squared, $72, given stock price is less than the strike price, K. That is defined by the following function: 2 $KS PayofG) 2 ST > K 0T Given that the underlying stock is assumed to follow Geometric Brownian Motion; d8 = uSdt | OSdZ (A) Use Risk-Neutral Valuation to derive the fair price of the security at time tin terms of the stock price, 8, at time t. This will be referred to as G. (2 Marks) (HINT: You will rst need to derive the stochastic process that is followed by Y, = Sf, Your derivation in (a) should show that Y, also follows a GBM) (B) Determine whether or not this value satisfies the Black-Scholes-Merton Partial Differential Equation; G 8 8G 80 02 82 (PG Tf _ Tf as + at 2 882 (2 Marks) (0) Explain, in words, what the result of part (B) means for this contract's tradeability. (1 Mark)