At a Baby Frog store, you can find several lines of greeting cards intended to appeat to different target markets, The Maxine line is designed to appeal to Asian Americans. This is an example of segmentation. demographic psychographic behavioral geographic Question 8 Magazines such as Cond Nast Traveler, Field \& Stream, Golf Digest, and Fitness focus on people's occupations and income, and thus all use a segmentation strategy. behavioral geographic demographic psychographic During the introduction stage of the product life cycle, the biggest place (distribution) challenge for marketers is to use an intermodal logistics system to get the products through the marketing channel as quickly as possible. Build storage warehouses and distribution centers to establish an efficient infrastructure for the new product. Gain distribution outlets for the product because channel intermediaries-wholesalers and retailers-may be hesitant to carry a new product. increase inventory levels at warehouses and distribution centers to meet potential demand. Question 10 1 pts Apple use a skimming strategy during the introduction stage of its iPhone to help recover its research and development costs and to Gain market share. Discourage other companies in the industry. Reduce advertising costs. capitalize on the price insensitivity of early buyers. Which of the following is TRUE about the characteristics of the stages of product life cycle? Growth: Advertising emphasis switches to primary demand. Growth: New or modified product features are added. Decline: Profit margins increase as sales increase. Maturity: The proportion of initial purchasers to repeat purchasers grows. Question 12 In the late 1950 s and 1960 s, television Westerns were extremely popular and included Gunsmoke, Bonanza, Wagon Train, and The Big Valley. When ratings increased, demand for them surged. The television Western was a product category that had entered the stage of its product life cycle. introduction growth decline maturity