At a new, job as the e-Commerce marketing/advertising Director for a company that provides hotel services.

What are detailed plan for marketing and advertising the hotel services, specifying the 15 Internet marketing technologies that are best to use

Search online specific marketing metrics used for the hotel industry and explain how 15 of those metrics would be used to promote the marketing campaign for your hotel.

Propose a detailed mobile marketing campaign and explain how to use the following marketing metrics: fan acquisition, engagement, amplification, community and brand strength to improve a mobile marketing campaign.

Develop a list of privacy protection features that should be present if a website is serious about protecting privacy. Then, visit at least four well-known websites and examine their privacy policies. Write a report that rates each of the websites on the criteria you have developed

Enumerate, briefly explain and exemplify the basic principles of ethics?

Define universalism, slippery slope, the New York Times test, and the social contract rule as they 10 apply to ethics. Make sure there a provided list of references of the resources used.

Include references