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At a price of $4.95, a used copy of the book Cancer: the Emperor of all Maladies is expected to sell 9,000 copies. If the

At a price of $4.95, a used copy of the book Cancer: the Emperor of all Maladies is expected to sell 9,000 copies. If the novel is offered for sale at a price of $3.95, the publisher can expect that consumers will want to purchase

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